Gaziosmanpasa Municipality

Client:

Gaziosmanpasa Municipality

Industry:

Construction and Infrastructure

Type of Service:

Community Engagement

Solution:

Strategy Development and Communications

 

Gaziosmanpaşa has been assigned as the biggest urban transformation area in Istanbul. StratejiCo. helped the client to understand the needs of large communities, clearly communicate benefits of the project, and ensure support of the voters.

The Challenge   

Inadequate infrastructural system and illegal housing have increased rapidly in the Gaziosmanpaşa district of Istanbul, with problems related to economic and social conditions, rapid population growth coupled with urbanization and failure in planning and implementation for insufficient housing supply.  Urban regeneration was declared as the solution and the district became the largest urban transformation area in Istanbul. Such a giant project stirred fears of large communities due to the concerns of resettlement, loss of property value, and other social problems.

The Solution 

StratejiCo. conducted a comprehensive survey to understand the expectations of the Gaziosmanpaşa community regarding a sustainable urban life. The results were transformed into a communications and community engagement strategy. Based on the strategy, the leadership values of Gaziosmanpaşa’s mayor and specific urban projects were developed within the so-called ‘GOP model.’ In addition, an internal communication campaign was launched with the goal of making  -Gaziosmanpaşa’s municipality employees advocates of the GOP Model.

Result

Public consultation meetings with Gaziosmanpaşa residents and communication projects helped the communities to better understand the benefits of urban transformation and support the municipality with implementation.