FloraHolland, world’s biggest flower cooperative, aims to increase the sales of flowers and plants by reinforcing existing markets and developing new ones. In this direction, a group of Dutch flower growers, who are also members of FloraHolland, visited Turkey within the scope of a Study Trip program. StratejiCo. helped FloraHolland members to analyze Turkish market more in detail by guiding for planning and implementation of the program. During the program, participants were informed about Turkey’s current economic situation, flower sector, trends and developments. Additionally, FloraHolland members held meetings with important market players to discuss possible business opportunities. FloraHolland also participated in Turkey's most important floriculture trade fair (Eurasia Plant Fair) and organized a prominent networking event in Consulate General of the Netherlands.