Operational Model

Relate, Know, Communicate

At StratejiCo. we work as a sector-independent process enabler that functions before and after the phase of our consultancy. In the “before” phase; we listen, analyze and reveal whereas in the “after” phase, we define the mutual interests and help you take action towards change.

Strong knowledge base, good relationships and healthy communications expand the leader’s influence, which in turn opens the way to success. StratejiCo. works as a bridge between the concerned parties to build influence and takes all the necessary steps to strengthen the pillars of influence, namely: relationships, knowledge and communications. When these factors are met, the rest follows.

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Meet our EVE Model 

StratejiCo.’s operational model EVE® is based on a simple idea: the better relations a company has, the better business results it will get. For the most part, a company has relations with its employees, customers, shareholders and stakeholders. Therefore, it is crucial for a business leader to adequately understand and build upon the depth and quality of relations with each group to achieve business objectives.  

StratejiCo.’s award winning engagement model allows decision-makers to measure and develop necessary skills to increase the level of engagement with their target audiences. Successful engagement campaigns lead to various business results such as higher productivity, lower employee turnover, sustainable reputation, influence over public policy making and community support.  

Our proprietary and award winning engagement research model enables us to provide businesses with actionable knowledge. The model also helps us measure our own performance and provides greater accountability towards clients.  

EVE Model consists of 3 axis and 15 metrics. Vertical Axis called Relationship Level and shows the level of relationship that the customer /employee/stakeholder has. The level of relationship does not always reflect the outcome from experience that customer/employee/ stakeholder. Therefore, horizontal axis named Experience Outcome aims to reveal this result. Relationship levels and the experience outcomes are directly linked. The diagonal axis shows which values drive certain relationship level to certain experience outcome.  

HOW?

Our proprietary engagement model EVE®, is a diagnostic tool that frames the results of the initial research phase (survey and in-depth interviews). It shows what the relation level of your customer/employee/stakeholder is, what drives them to act accordingly and what the outcome of the experience. 

Secondly, EVE® Model allows decision-makers to measure and develop necessary skills to increase the level of relations with their target audiences. Successful engagement campaigns lead to various business results such as higher productivity, lower employee turnover, sustainable reputation, influence over public policy making and community support. The model provides necessary data to determine the story behind the numbers. 

Lastly, the model reveals the informal organizational network by finding main influencers, activists and detractors. This provides opportunity to define best storytellers for your cause. 

Our proprietary and award winning engagement research model enables us to provide businesses with actionable knowledge.

 

THE APPROACH

Our approach is constituted by 5 steps.  These steps are interconnected but can also be applied separately. In an ideal work, we follow these steps and implement related activities in each of them. 

1. LISTEN:

We believe that views, opinions and concerns right at the beginning of the process are crucial in order to implement a successful change program, including all relevant stakeholders; mainly leaders, employees, customers and suppliers. There are methods for listening the stakeholders, ranging from focus groups, in-depth interviews to engagement surveys. We customize our methods for every client and create a unique mix if necessary.

2. ALIGN:

We gather all information from listening phase and synthesize them with the leadership view to determine a change strategy that is constituted by strategy, approach and activities. This set of outcomes is developed with the participation of Change Management Team and discussed with the leadership. The most important step to achieve the success is the alignment with the leadership team on content, approach and activities. 

3. ENGAGE:

Engagement processes increase the level of recognition and self-esteem. Besides its non-material benefits, engagement phase results in concrete projects, plans and activities constituted by the employees in a collaborative and participative manner.

4. COMMIT:

Commitment phase involves getting teams to commit to the plans revealed in the engagement phase. In this phase, teams discuss and elaborate on the applicability of the plans in terms of finances, human resources and time constraints. Communication mechanisms to disclose information about the engagement plans are established and strategies like quick-win programs are developed.

5. ACT:

Action phase includes implementation of the plans, setting mechanisms for the implementation and follow-up actions. This phase also includes reinforcement activities and corrective action plans.

 

Relations Experience
Activist Influence Devotion
Supporter Advocacy Dedication
Retainer Loyalty Commitment
Transaction Satisfaction Performance
Awareness Intention Favorability
Meet the Clout