The Most Valuable Brands in Turkey

                                               The Most Valuable Brands in Turkey

                                                     June 30,  2016

   

Today, Turkey attracts world attention with its political, economic, social, and cultural growth, viewed as a leader of change in the Middle East and Central Asia.

Today, Turkey attracts world attention with its political, economic, social, and cultural growth, viewed as a leader of change in the Middle East and Central Asia.

The value of Turkish brands are rising continuously throughout the world, attracting the attention of companies, firms and marketing experts worldwide. The Turkish government strongly supports brands from a vast variety of industries, paving the way for Turkish brands to expand their value globally.

The most valuable brands in Turkey were determined by a research conducted by Brand Finance, an international brand valuation company. Considered to be highly trusted in the country for their high quality, market share and profitability, here are some of the most valuable Turkish brands today.

Turkish Airlines

Turkish Airlines tops the most valuable brands in Turkey list with a brand value of $2,452 billion. Serving as the fourth-largest carrier in the world by number of destinations with 280 destinations globally, Turkish Airlines became one of the most valuable brands not only in Turkey but all around the world thanks to its sponsorship and promotion agreements with other large brands such as big European football clubs, renowned athletes and actors. Turkish Airlines was named fourth most valuable brand in 2015 with a brand value of $2.2 billion. The new brands list also indicates that the brand rating of Turkish Airlines has increased from AA to AA+.

Türk Telekom

Türk Telekom is the formerly state-owned Turkish telecommunications company. Türk Telekom was separated from Turkish Post (PTT) in 1995. In November 2005, it was privatized to Oger Telecom. Named the most valuable brand in Turkey in 2014 with a brand value of  $2 billion, Turkeys biggest telecommunication company Türk Telekom increased its value in 2015 to $2,475 billion, taking the second place in the Most Valuable Brands in Turkey research list in 2015. Türk Telekom was once again placed in second place of the "2016 Most Valuable Brands in Turkey" with a brand value of $ 2,353 billion.  
 

Arçelik

Arçelik is a household appliances manufacturer from Turkey whose products are sold in more than 100 countries including China and the United States. Placed sixth in the "Most Valuable Brands List in Turkey" list in 2015, Arçelik has made a visibly big rise in the industry and was named the third most valuable brand in Turkey in 2016.  Vehbi Koç, the founder of the Koç Holding, founded Arçelik in 1955. The new brands list also indicates that the brand rating of Arçelik has also increased from AA to AA+.

Akbank

Owned by Sabanci Holding, Akbank has been named the most valuable brand in Turkey with more than $2.5 billion in brand value in 2015. Serving as one of the most trusted bank in the country, Akbank increased its brand value for more than $300 million since 2014. Founded in 1948, Akbank was ranked as "The Most Valuable Banking Brand in Turkey" in 2014. Today, Akbank is in the fourth place of the most recent "Most Valuable Brands in Turkey" list in 2016 with a brand value of $1,589 billion.

Other brands in The Most Valuable Brands In Turkey list of 2016 include companies like Garanti Bank with $1.5, Turkcell with over $1.4 billion and IsBank with around $1.2 billion in brand value.

 

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About

StratejiCo. is an independent Turkish corporate and public affairs consultancy firm, providing trusted advice to multinational companies and government institutions in Eurasia since 1987. 

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This report is prepared by StratejiCo. based on the information gathered from publicly available sources. Opinions and views expressed in this view does not reflect StratejiCo.’s official view. The purpose of this content is to provide our readers with different perspectives about their businesses. StratejiCo. cannot be hold liable or responsible for the decisions based on the information provided here.