What is at stake?
Companies always face with reputation problems as well as financial, corporate and labor problems. The dictionary describes ‘reputation’ as the beliefs or opinions that are generally held about someone or something. How hard to make any difference on perception, especially from a negative one into a positive. In 1999, public health crisis in Belgium costed Coca-Cola more than $200 million in expense and lost profits after it became widespread. To get a well-known -reputable- name is achieved after a long road full of stones, but it takes just a small pebble to get you down. Hence, reputation management has become one of the top issues of in globalized and fast-data-shared era of the new business world.
What do we promise?
Despite the rising interest in reputation, few companies have reputation officers. Reputation can be managed, accumulated and traded in for trust, legitimization of a position of power and social recognition, a premium price for goods and services offered, higher customer loyalty. Hence, reputation is one of the most valuable forms of "capital" of a company. StratejiCo. helps her clients to stick on their strategy and main messages and develop the action plan for them to sustain their business in a more resistant way against reputational problems, especially in crisis periods.
How do we help?
All the stakeholders and their opinions are important, much more than imagined. In the fragile times, it becomes essential to integrate public relations, including social media, into corporate governance to manage the relationships between these stakeholders, which will enhance the organization's reputation. Our social media coordination and stakeholder engagement programmes as well as influencer alignment methods enable business not to enter or get out of the turbulence without a reputation loss and to move forward smoothly. We eventually provide our clients with further stakeholder engagement and reputational resistance.