AGILE IN STRUCTURE,
SWIFT AND EFFECTIVE
IN ADAPTATION

Selim Oktar, the founder of StratejiCo., has over 30 years of experience in strategic planning and implementation, research, crisis management, communication, stakeholder engagement, and political consulting.

He founded Strateji | Mori, one of Turkey’s most successful strategic research firms, and later transitioned the company into a management consultancy.

In addition to his work in the corporate world, Selim has led political campaigns for prominent figures. He was part of JWT’s election team that developed former President Turgut Özal’s first campaign, and he also provided advisory services during Tunisia’s post-Arab Spring elections.

His areas of expertise include [Purposeful Company & Agile Strategy], [Communication Strategy], [AI-Driven Transformation Strategy], [Crisis & Reputation Management], [Cultural and Corporate Values Studies], [Agilibility™ Research], and [Agile Transformation]. Most recently, he has been focusing on artificial intelligence, Agile Methodologies, Design Thinking, and digital transformation.

Selim uses his extensive experience to foster a culture of continuous learning within StratejiCo.

He graduated from Boğaziçi University’s Department of Economics in 1984 and lectured on Conflict Management at Koç University’s MBA program. He is a former board member of the Corporate Governance Association of Turkey (TKYD) and currently serves on the Ethics Committee of the Turkish Researchers’ Association (TÜAD).

Başak Çevik specializes in [Agile leadership], [business agility], [strategic communication], [crisis and reputation management], [Design Thinking], [social media], and [insight analysis]. She has received training in Business Model Design, Design Thinking, Design Sprint, Scrum Master, Kanban, and Agile Leadership across cities like Istanbul, Amsterdam, London, Paris, and Berlin.

She develops and delivers corporate training programs such as Agile 101, Agile Leadership, C-Suite Agile, Design Thinking, and Agile Strategy to help companies stay competitive and innovative in the age of AI-driven transformation.

With over 20 years of experience, Başak has worked with clients including [Enerjisa], [Total], [A101], [Turk Stream], [Siemens], [Garanti Bank], [BSH], [Turkcell], [Geocellv], [Azercell], [Vodafone], [TeliaSonera], [Nokia], [JTI], [Lassa], [Anadolu Efes], [Braun], and [L'Oréal].

She holds a degree in Business Administration from Marmara University and speaks English and French.

For the past 15 years, Elif Oktar has helped companies innovate and accelerate by building and implementing comprehensive data and AI strategies that drive faster, data-informed decision-making.

She held various roles across international companies such as RIOT Games, Turkcell, IPSOS KMG, IPSOS MORI, Millward Brown, and The Nielsen Company. She also served as Chief Data Officer at Coca-Cola İçecek (2018–2021) and N11.com (2021–2022).

Her areas of expertise include [AI-Driven Transformation Strategy], [Data Strategy], [Agilibility™ Research], and [Trainings]. Elif has helped companies across industries build technical and organizational data capabilities, using her expertise to create visionary and inspiring strategies. She is committed to reshaping the way we work and mentors the next generation of leaders toward building fair and inclusive workforces.

Elif holds a degree in Business Administration from Koç University. She is fluent in Turkish and Serbian, speaks English fluently, and is currently pursuing a master’s degree in Data Science at Koç University.

Barış Keleş holds a degree in Political Science and Public Administration from Ankara University’s Faculty of Political Sciences and completed his MBA at Istanbul University’s Faculty of Business Administration.

He holds certifications in corporate sustainability, political communication, and brand communication. His MBA thesis focused on “Sustainable Supply Chain and Circular Economy Practices in the Retail Sector.”

Barış began his career in 2009 as part of the coordination team in a political campaign led by Selim Oktar. He then spent eight years in marketing management within the tourism sector, gaining experience in B2B & B2C marketing communications across the UK and European markets. He was also responsible for marketing and media communications at the World Corporate Golf Challenge Turkey and managed international certification and business development processes for a leading medical tourism brand authorized by Turkey’s Ministry of Health.

He served as Secretary General and Vice Chair of the Health and Sports Tourism Committees under the TÜRSAB Mediterranean Regional Office and provided consulting services in public incentives, accreditation processes, and stakeholder management.

Since joining StratejiCo. in 2022, Barış has provided strategic communication, crisis, and reputation management consulting, particularly for clients in the retail, energy, and circular economy sectors.

Expertise: [Strategic Management], [Communication Strategy], [Crisis & Reputation Management], [Sustainability Communication], [Media Relations]

During her academic career, Dilara held internship roles at Multinet UP, Ernst & Young, and DenizBank across various departments, gaining hands-on experience in marketing communications, branding strategies, management consulting, and financial services.

She joined StratejiCo. in November 2020 and currently serves as a Consultant for Organizational Transformation.

Dilara has supported clients in the patent, energy, insurance, and medical equipment sectors—as well as NGOs—in purpose-driven strategy and culture projects. She has also contributed to agile training programs. Beyond organizational and cultural transformation, she actively supports projects in social media strategy and digital communication, especially for clients in the research and software industries.

Expertise: [Purposeful Company & Agile Strategy], [Innovation Strategy & Business Model Design], [Agile Marketing Strategy], [Social Media Strategy], [Cultural & Corporate Values Studies], [Agile Transformation], [Trainings]

Dilara graduated with high honors from the Dual Degree Program in Economics and Management, jointly run by Istanbul Bilgi University and the University of London.

Melis Beril Günaştı developed her expertise early through internships and roles in public institutions and startups. She later worked as a Sales and Operations Specialist at an international HR consultancy startup, where she managed business operations and corporate partnerships.

Expertise: [Communication Strategy], [Social Media Strategy], [Sustainability Strategy], [Crisis Management], [Reputation Management], [Social Media Crisis Management], [Social Listening]

Melis joined StratejiCo. as a Junior Consultant in August 2022. She now provides strategic consulting in crisis and reputation management and social listening, especially for clients in the retail and energy sectors.

With formal training in sustainability, she also supports clients in sustainability strategy and PR efforts.

Melis graduated from Istanbul Bilgi University with a degree in Political Science and Public Administration in 2023.

While still a student, Arda joined StratejiCo. as an intern and currently works as a Consultant in strategy, crisis and reputation management, and social listening. He also manages PR and social media crisis processes for retail-sector clients.

Expertise: [Communication Strategy], [Social Media Strategy], [Crisis Management], [Reputation Management], [Social Media Crisis Management], [Social Listening]

Arda closely follows innovations in the communications industry and is committed to continuous development in this field.

He graduated second in his class from the Media and Communication program at Beykent University.

During her studies, Gizem worked as an intern at Milliyet and Cumhuriyet newspapers, contributing to several news stories. She later worked with both local and global brands at advertising agencies and gained experience in social listening and market research. She also served as a brand manager at a corporate brand.

Gizem joined StratejiCo. in March 2024 as a Consultant, offering expertise in social listening, data, and insight analysis.

Expertise: [Data Strategy], [Reputation Management], [Social Media Crisis Management], [Social Listening]

She graduated from Kocaeli University with a degree in Journalism in 2016.

Furkan has a strong foundation in accounting, auditing, and financial management, which he developed through internships at accounting firms. He began his professional career in audit and financial analysis, with roles at Artaş Holding and Can Holding.

He joined StratejiCo. in May 2024 as an Administrative Affairs Specialist.

He plays an active role in various administrative functions, including HR support processes and budget planning, helping improve operational efficiency and coordination.

Expertise: [Audit], [Accounting], [Financial Analysis], [Reporting], [Administrative Affairs], [HR Support Processes], [Budget Planning]

Furkan graduated from Eskişehir Osmangazi University with a degree in Public Finance in 2022 and is currently studying Foreign Trade at Anadolu University.

Ali Keleş has extensive experience in logistics and trade marketing. Since 2014, he has been applying his expertise in accounting, logistics, reporting, and process development at StratejiCo.

He is proficient in both cash- and accrual-based accounting systems and contributes to administrative operations.

Responsibilities: [Administrative Affairs], [Accounting], [Logistics], [Procurement], [Financial Reporting]

Ali holds a degree in Business Administration from Anadolu University.