{"name": "Hell", "logo": "/media/client_logos/hell.png", "description": "D\u00fc\u015f\u00fck b\u00fct\u00e7eli ve etkili ileti\u015fim stratejisiyle yeniden konumland\u0131rma ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme", "problem": "T\u00fcrkiye'de marka bilinilirli\u011fi d\u00fc\u015f\u00fck olan Hell Energy, sesini duyuracak ba\u015far\u0131l\u0131 bir \u00e7\u0131k\u0131\u015f\u0131 nas\u0131l yap\u0131labilir? Lansman sonras\u0131 d\u00fczenli ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve etkile\u015fimi nas\u0131l sa\u011flayabilir?", "solution": "Odak grup \u00e7al\u0131\u015fmalar\u0131 ile hedef kitleyi, marka alg\u0131s\u0131n\u0131, markan\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini ortaya koyduk. Bu do\u011frultuda haz\u0131rlad\u0131\u011f\u0131m\u0131z yol haritas\u0131 ile lansman s\u00fcrecini y\u00f6nettik, s\u00fcreci ve etkilerini izleyerek, hedef kitleyi yakalamak i\u00e7in do\u011fru ileti\u015fm kanallar\u0131n\u0131, mesajlar\u0131n\u0131 ve potansiyel kriz konular\u0131n\u0131 belirleyerek dinamik stratejik bir yol haritas\u0131 haz\u0131rlad\u0131k.", "impact": "Hell Energy T\u00fcrkiye pazar\u0131nda \u00e7al\u0131\u015fmalar\u0131n\u0131 etkili ve prograsif bir \u015fekilde b\u00fcy\u00fcterek dijital varl\u0131klar\u0131n\u0131 art\u0131rd\u0131. Olu\u015fturdu\u011fu dikital topluluklarla eri\u015fimi ve etkile\u015fimini d\u00fczenli olarak y\u00fckselterek marka bilinilirli\u011fi ve sat\u0131\u015flar\u0131n\u0131 artt\u0131rd\u0131. Ba\u015far\u0131\u0131 influencer ileti\u015fim kampanyas\u0131, \u00f6zg\u00fcn i\u00e7erik stratejisini d\u00fc\u015f\u00fck b\u00fct\u00e7eli reklamla destekleyerek pazarlama yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fcn\u00fc art\u0131rd\u0131."}