Cultural differences have a lot of impact on business. Understanding how your counterpart is key to success. Read Michelle Haskin's insights on the cultural side of doing business in Turkey.
Undoubtedly we are going through turbulent times not so good for business deals and quality investment unless it is a high risk, high return transaction.
Business need to develop public affairs skilss to achieve business objectives in Turkey. Recent research demontrates what they need the most is to gain trust.