AGILE IN STRUCTURE,
SWIFT AND EFFECTIVE
IN ADAPTATION

Selim Oktar, the founder of StratejiCo., has over 30 years of experience in strategic planning and implementation, research, crisis management, communication, stakeholder engagement, and political consulting.

He founded Strateji | Mori, one of Turkey’s most successful strategic research firms, and later transitioned the company into a management consultancy.

In addition to his work in the corporate world, Selim has led political campaigns for prominent figures. He was part of JWT’s election team that developed former President Turgut Özal’s first campaign, and he also provided advisory services during Tunisia’s post-Arab Spring elections.

His areas of expertise include [Purposeful Company & Agile Strategy], [Communication Strategy], [AI-Driven Transformation Strategy], [Crisis & Reputation Management], [Cultural and Corporate Values Studies], [Agilibility™ Research], and [Agile Transformation]. Most recently, he has been focusing on artificial intelligence, Agile Methodologies, Design Thinking, and digital transformation.

Selim uses his extensive experience to foster a culture of continuous learning within StratejiCo.

He graduated from Boğaziçi University’s Department of Economics in 1984 and lectured on Conflict Management at Koç University’s MBA program. He is a former board member of the Corporate Governance Association of Turkey (TKYD) and currently serves on the Ethics Committee of the Turkish Researchers’ Association (TÜAD).

Barış Keleş began his professional career in 2009 by taking part in the coordination processes of political communication campaigns managed by Selim Oktar. Following his undergraduate education at Ankara University Faculty of Political Sciences (Mülkiye), Department of Political Science and Public Administration, he completed his MBA at Istanbul University Faculty of Business Administration.
 

Keleş has carried out work in the fields of corporate sustainability, strategic communications, media management, brand communications, and political communications. He completed his master’s project on “Sustainable Supply Chain and Circular Economy Practices in the Retail Sector.”
 

After nearly eight years of experience in marketing and business development within the tourism industry, Barış Keleş joined StratejiCo. in 2022, where he assumed responsibilities in consultancy, strategic communications, and organizational transformation. As of May 18 2026, he is the CEO of StratejiCo.

Ali Keleş has extensive experience in logistics and trade marketing. Since 2014, he has been applying his expertise in accounting, logistics, reporting, and process development at StratejiCo.

He is proficient in both cash- and accrual-based accounting systems and contributes to administrative operations.

Responsibilities: [Administrative Affairs], [Accounting], [Logistics], [Procurement], [Financial Reporting]

Ali holds a degree in Business Administration from Anadolu University.

For the past 15 years, Elif Oktar has helped companies innovate and accelerate by building and implementing comprehensive data and AI strategies that drive faster, data-informed decision-making.

She held various roles across international companies such as RIOT Games, Turkcell, IPSOS KMG, IPSOS MORI, Millward Brown, and The Nielsen Company. She also served as Chief Data Officer at Coca-Cola İçecek (2018–2021) and N11.com (2021–2022).

Her areas of expertise include [AI-Driven Transformation Strategy], [Data Strategy], [Agilibility™ Research], and [Trainings]. Elif has helped companies across industries build technical and organizational data capabilities, using her expertise to create visionary and inspiring strategies. She is committed to reshaping the way we work and mentors the next generation of leaders toward building fair and inclusive workforces.

Elif holds a degree in Business Administration from Koç University. She is fluent in Turkish and Serbian, speaks English fluently, and is currently pursuing a master’s degree in Data Science at Koç University.

Özlem H. Mutaf Büyükarman completed her undergraduate studies at Marmara University, Faculty of Fine Arts, Department of Graphic Arts (2001), graduating as the top student in her department. She received her graduate degree from San Francisco State University, College of Creative Arts (2003), earning the Outstanding Academic Achievement Award. Büyükarman has served as art director for numerous national and international brands, and has been part of creative teams in multi-media advertising and design campaigns, including those for dDf, TBWA-Tequila, Grey Worldwide, and Shift. Since 2011, she has been a faculty member at Yeditepe University, Faculty of Fine Arts, and currently holds the positions of Vice Dean of the Faculty of Fine Arts and Head of the Graphic Design Department.

Her art and design work has won numerous awards, accolades, and exhibitions both nationally and internationally; her works have been exhibited in various cities including Istanbul, Ankara, Izmir, Antalya, New York, London, San Francisco, Texas, Florida, Tokyo, Taipei, Brussels, and Berlin. Özlem H. Mutaf Büyükarman is a member of GMK (Graphic Designers Professional Organization). He teaches courses focused on Creative Thinking Techniques, Advertising Graphics, Advertising Analysis, Creative Studio and Conceptual Graphic Design, and Socially Oriented Design.

In addition to his academic career, Büyükarman actively maintains his connection with the industry, and in 2023 he joined the StratejiCo. and Social First. Istanbul team as a consultant.

Baki Karagöz began his career working on defense industry-focused radar signal processing and military radar systems engineering projects. Throughout his career, he has led critical field assignments and projects in Turkiye, Italy, Poland, Qatar, and Taiwan for leading global and national technology companies, focusing on fire control & combat management systems, sensor fusion, and autonomous systems. Combining his engineering expertise with modern artificial intelligence architectures, Karagöz designs systems that transform complex data into functional business intelligence, leveraging his deep experience in creating autonomous agentic workflows and scalable RAG infrastructures.
 

Blending the discipline he gained in international projects and technical leadership roles with a strategic consulting perspective, Karagöz joined the StratejiCo. team in 2025. As of May 2026, he serves as an Artificial Intelligence Solutions Consultant at StratejiCo., continuing his work in the areas of corporate digital transformation, AI strategies, and the integration of artificial intelligence into business models.

Cansu, who graduated from METU as the second-highest ranked student in her department, joined the StratejiCo. team in 2024 while still pursuing her undergraduate studies.
 

At StratejiCo., she worked in the areas of reputation management, social listening, brand positioning, and strategic insight generation; and collaborated with clients operating in various sectors, primarily retail, finance, technology, and corporate communications.

Cansu, who has worked in the fields of brand positioning, corporate communications, new business development, project and process coordination, has been serving as a Project Coordinator at StratejiCo. since May 2026. Through her work, which combines research discipline, strategic analysis, and stakeholder communication, she supports clients' communication, reputation, and growth processes.

Oğuzhan, who joined StratejiCo. in 2023 while studying at the Department of History at METU, began his career in the fields of digital monitoring, moderation, and complaint management. His analytical approach to tracking digital trends and analyzing user feedback has laid the foundation for customer experience and insight generation processes.
 

Oğuzhan, who conducts studies on the integration of data-driven workflows into operational processes and improving output quality, currently serves as the Data Analysis and Insight Coordinator.

Yiğit Arda Koç joined StratejiCo. in 2021 and, following his role as a junior consultant, continued his career as a communication consultant. Focusing on crisis communication, reputation management, and data-driven communication processes, Koç has been serving as Strategic Communication Coordinator since May 2026.

During her academic career, Dilara held internship roles at Multinet UP, Ernst & Young, and DenizBank across various departments, gaining hands-on experience in marketing communications, branding strategies, management consulting, and financial services.

She joined StratejiCo. in November 2020 and currently serves as a Consultant for Organizational Transformation.

Dilara has supported clients in the patent, energy, insurance, and medical equipment sectors—as well as NGOs—in purpose-driven strategy and culture projects. She has also contributed to agile training programs. Beyond organizational and cultural transformation, she actively supports projects in social media strategy and digital communication, especially for clients in the research and software industries.

Expertise: [Purposeful Company & Agile Strategy], [Innovation Strategy & Business Model Design], [Agile Marketing Strategy], [Social Media Strategy], [Cultural & Corporate Values Studies], [Agile Transformation], [Trainings]

Dilara graduated with high honors from the Dual Degree Program in Economics and Management, jointly run by Istanbul Bilgi University and the University of London.

Raif Günden began his career as a Social Media Specialist within the Ağaoğlu Group of Companies, during which time he completed his Bachelor's degree in Graphic Design at Istanbul Arel University. He later continued his career in the automotive sector, working on numerous projects that combined social media and graphic design.
 

Following 8 years of experience in the construction and automotive industries, Raif Günden joined the Stratejico team in 2022 and continues his work in graphic design and social media.

Sude, a graduate of the Philosophy Department at Mimar Sinan Fine Arts University, began her career at Fihrist Book Agency and Publishing, combining her academic background with creative digital processes. In the publishing world, she undertook social media management and graphic design roles, conducting extensive work on corporate identity and digital visibility.

Focusing on technology and art, Sude has created innovative cover design projects in her individual projects, using digital drawing techniques and AI-powered visual design architectures. She then worked as a Social Media Manager and Graphic Designer at 24 Saat Reklam Anonim Şirketi, where she managed strategic content production and digital design processes for brands from various sectors.

Since May 2024, Sude has joined the StratejiCo. team, continuing her work in digital brand communication by applying her aesthetic sense and creative problem-solving skills to social media management processes.

Furkan has a strong foundation in accounting, auditing, and financial management, which he developed through internships at accounting firms. He began his professional career in audit and financial analysis, with roles at Artaş Holding and Can Holding.

He joined StratejiCo. in May 2024 as an Administrative Affairs Specialist.

He plays an active role in various administrative functions, including HR support processes and budget planning, helping improve operational efficiency and coordination.

Expertise: [Audit], [Accounting], [Financial Analysis], [Reporting], [Administrative Affairs], [HR Support Processes], [Budget Planning]

Furkan graduated from Eskişehir Osmangazi University with a degree in Public Finance in 2022 and is currently studying Foreign Trade at Anadolu University.

Duhan Dağmenas, whose academic education in communication is complemented by experience in media research, content creation, and brand communication, is a final-year student in the Communication department at Galatasaray University and Université Bordeaux Montaigne (via a double degree program). From the early stages of his career, he has actively participated in social media management, graphic design, and corporate communication processes. Having worked on various projects in content creation, creative design, and communication strategies, Duhan has gained particular experience in brand communication and visual storytelling processes.

Starting his journey at StratejiCo. in June 2025, Duhan undertakes tasks in monitoring & insight, focusing on analysis, reporting, and consumer insight processes for the retail and media sectors. Reinforcing his interest in corporate communication and media analysis with his professional experience, Duhan combines his analytical perspective with creative communication skills, continuing his work in media research, strategic communication, and data-driven insight development.

Emirhan, a graduate of Hacettepe University, joined StratejiCo. in 2025 after gaining analytical and creative experience in various disciplines.
 

At StratejiCo., He worked in the areas of social media monitoring, moderation, data analysis, and brand perception tracking, and continues to contribute to digital communication, community management, and content performance processes by producing reports based on the data obtained.

Bilgenur Salman, a graduate of the Philosophy Department at Galatasaray University, gained an international academic perspective through a joint dual degree program with Sorbonne University. Expanding her academic knowledge on a global scale, Salman studied at the University of Bologna during the Fall semester of the 2024-2025 academic year as part of the Erasmus program.

Throughout her studies, she strengthened her analytical skills by participating in internship programs and certified training courses in various sectors, primarily banking and finance; and developed her organizational abilities through board roles in university clubs. Fluent in French and English, Salman successfully applies her interdisciplinary research skills and analytical abilities to professional processes.
 

Joining the StratejiCo. team in November 2025, Bilgenur Salman continues her work as a Ass. Data Analyst, focusing on transforming data into strategic insights and optimizing corporate decision support processes.